Better-for-You Wins When It Feels Familiar

Consumers may say they want healthier products.

But that does not mean they want every eating occasion to become a health decision.

Most people still want food that is familiar, enjoyable, convenient, and reasonably priced.

That is why we remain more interested in better-for-you products that replace an existing habit than products that require consumers to learn a completely new one.

• Popcorn instead of a heavier snack