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Editor's desk Featured from Neverlater

Article0Substack / May 295 Better-for-You Retail Chain Ideas Worth Exploring in IndonesiaA structured look at the retail formats we believe are worth exploring, combining market logic, consumer behavior, and our personal conviction.

0ArticleSubstack / Apr 9Behind the Conviction #01 - Conversation with Oliver, Investment at Trihill Capital

0ArticleSubstack / Jul 26Indonesia’s Food Delivery Market Is Growing Again. But the Game Has Changed.

App-only

Neverlater

Sep 15

creator economy / ecommerce

Creator Commerce Is Becoming a Distribution Channel, Not Just Marketing

Brands used to hire creators primarily for attention. Increasingly, creators can help consumers discover a product, understand it, trust it and buy it without ever leaving the content environment. Once creators repeatedly generate transactions, it may no longer make sense to treat them purely as marketing. They are becoming part of distribution.

App-only

ATHX Games

Sep 14

athx / hyrox

Have You Heard of ATHX? The Other Hybrid Fitness Format Worth Watching

HYROX may dominate the current conversation around hybrid fitness. But ATHX is increasingly worth watching. The format combines distinct tests of strength, endurance and conditioning across a longer competition structure that includes warm-up, strength, refuel, endurance, recovery and a final MetCon segment. ATHX is also expanding its footprint. Its announced 2027 calendar already spans 21 European cities, while the brand is beginning to lay foundations in China alongside Adidas through coaching certification and gym partnerships.

App-only

Vogue

Sep 13

erewhon / grocery

Erewhon Is More Than an Expensive Grocery Store

Erewhon has become one of the most culturally visible grocery businesses in the US despite operating a relatively concentrated physical network. Most of the attention goes to the obvious things. Expensive groceries. Celebrity smoothies. Wellness products. Fashion collaborations. And the Los Angeles crowd around it. But those are probably better understood as outputs of something more interesting happening underneath the business. Erewhon has turned grocery from a primarily functional purchase into something increasingly connected to identity, culture and aspiration.

Substack

Conversation with Alit Aryaguna, Founder & CEO of Dash Sports, Is Indonesia’s Sports Boom Built to Last?

A conversation w/ Alit Aryaguna, Founder & CEO of Dash Sports, on community, sports economics, physical infrastructure, global trends, & what it takes to build a lasting sports ecosystem in Indonesia

Substack / Sep 12

Read on Substack

App-only

Infront / Reuters / Financial Times

Sep 11

hyrox / l catterton

HYROX’s Reported €600M Deal With L Catterton: What Happens Next?

HYROX has entered a new ownership chapter. Infront, which backed HYROX from 2019 and became majority shareholder in 2022, has sold its majority stake to a consortium led by consumer-focused investment firm L Catterton. The founders remain deeply involved in the new structure, while WndrCo is also participating. The reported valuation is around €600 million, although this has not been officially confirmed by the parties. The scale behind that valuation is increasingly difficult to ignore. HYROX went from roughly 80,000 participants in 2022–23 to more than 1.4 million participants across 100+ events in the 2025–26 season, according to transaction reporting.

Substack

The Strangest Part of Being a Founder Is Getting What You Wanted

You spend years trying to build a company that can survive without you. Then one day, you may realize the company no longer needs the version of you that built it.

Substack / Sep 9

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Editor's desk · Featured from Neverlater

Creator Commerce Is Becoming a Distribution Channel, Not Just Marketing

Have You Heard of ATHX? The Other Hybrid Fitness Format Worth Watching

Erewhon Is More Than an Expensive Grocery Store

Conversation with Alit Aryaguna, Founder & CEO of Dash Sports, Is Indonesia’s Sports Boom Built to Last?

HYROX’s Reported €600M Deal With L Catterton: What Happens Next?

The Strangest Part of Being a Founder Is Getting What You Wanted

Read. Discover. Build.

Hiring for consumer businesses?

Editor's desk · Featured from Neverlater

Creator Commerce Is Becoming a Distribution Channel, Not Just Marketing

Have You Heard of ATHX? The Other Hybrid Fitness Format Worth Watching

Erewhon Is More Than an Expensive Grocery Store

Conversation with Alit Aryaguna, Founder & CEO of Dash Sports, Is Indonesia’s Sports Boom Built to Last?

HYROX’s Reported €600M Deal With L Catterton: What Happens Next?

The Strangest Part of Being a Founder Is Getting What You Wanted

Editor's desk Featured from Neverlater

Editor's desk Featured from Neverlater